Build-Operate-Transfer (BOT) Model: LinkedIn Lead Generation Strategy
A structured approach to design, implement, and hand over a high-performing outbound lead generation system using LinkedIn Sales Navigator and Waalaxy.
Build Phase: Strategy & Setup
Define ICP
Ideal Customer Profile targeting
Tool Access & Preparation
LinkedIn Sales Navigator & tracking systems
Lead Collection
40 qualified leads daily
We'll collaborate with you to define your Ideal Customer Profile (ICP) to ensure outreach targets the most relevant and high-potential decision-makers.
Options include:
Single-category targeting (e.g., Marketing Directors in SaaS)
Multi-category segmentation (e.g., CMOs, Founders, Sales Heads across various industries)
ICP Filters:
Industry
Company size
Geography
Role seniority
Keywords or tech stack (as applicable)
Tool Access & Lead Collection
Tool Access & Preparation
LinkedIn Sales Navigator (preferred for precise filtering and advanced targeting)
Lead tracking via Google Sheets, Airtable, or Smartsheet
Option to use your existing lead databases or contact lists (if available)
Lead Collection
Daily Target: 40 qualified leads (aligned with LinkedIn best practices)
Estimated time: 3-3.5 hours per day
Can be handled by your team or our team - flexible based on your preference
Operate Phase: Messaging & Campaign Execution
Message Development
Provided by your team or developed by us using custom GPT models trained on your website and positioning
Message Sequence
1 Connection Request + 3 Follow-up Messages focused on building rapport and creating interest
Waalaxy Setup
Pro Plan ($39/month) with campaign design and automation
Daily Execution
Add 40 leads per day with automated campaign delivery
Time Estimates for Setup
4-5
Initial Lead Research
Hours for first batch of 40 leads
5
Content Creation
Hours for 2 campaigns
2-3
Waalaxy Setup
Hours for 1-2 campaigns
15-20
Total Hours
Complete setup time
Transfer Phase: Handover & Enablement
Live Google Meet Session
Walk-through of importing leads, using filters, and managing campaigns
Live Support Calls
Follow-up assistance for any questions
Documentation
Best practices and tips for optimization
Knowledge Transfer
4 hours of training for your internal team
Once campaigns are live and stable, we begin the knowledge transfer process to your internal team.
Outcome & Daily Workflow After Handover
Daily Time Investment
~1 hour per day to find and add 40 leads
Well-defined ICPs
Accurate filters for targeted outreach
Proven Messaging
Effective sequences that drive engagement
Scalable System
Full control and flexibility for your team
Key Responsibility Areas
Our Role in Digital Marketing Projects
Our role in any digital marketing project is to represent your company professionally and strategically - identifying the right leads, assisting with message development, and managing the outreach process.
Campaign Performance Factors
While we help facilitate meaningful conversations and optimize campaign performance, the actual response and conversion ultimately depend on the strength of your brand, the clarity of your value proposition, and the lead's need or interest in your offering.
Build Phase Responsibilities
During the Build Phase, we focus on defining your Ideal Customer Profile (ICP), setting up the necessary tools, and establishing the lead collection framework. Our responsibility includes creating targeted filters, preparing tracking systems, and establishing the foundation for systematic outreach.
Operate Phase Deliverables
In the Operate Phase, we're responsible for message development (optional), campaign sequence setup, Waalaxy configuration, and daily execution of adding 40 leads per day. We ensure that campaigns are running effectively and monitor performance for optimization opportunities.
Transfer Phase Commitments
Our responsibilities during the Transfer Phase include comprehensive training sessions, live support, detailed documentation, and complete knowledge transfer. We ensure your team has the skills and confidence to manage the LinkedIn lead generation system independently.
Post-Transfer Support
After handover, we remain available for consultation on system optimization, message refinement, and strategy adjustments. While day-to-day operations transfer to your team, we can provide ongoing guidance to ensure continued success with your LinkedIn lead generation efforts.
Disclaimers & Additional Information
This BOT model is designed specifically for LinkedIn lead generation and may require adaptations for other platforms. Results vary based on industry, targeting parameters, and market conditions. While we aim for consistent performance, we cannot guarantee specific conversion rates as these depend on multiple external factors beyond our control.
Next Steps & Implementation Timeline
Upon agreement to proceed, we'll schedule a kickoff call to finalize your ICP, discuss messaging strategy, and establish the implementation timeline. The typical setup process takes 5-7 business days, after which we can begin the daily lead generation activities. Complete knowledge transfer usually occurs within 3-4 weeks of campaign launch.
Book a free consultation today. We'll create a custom AI marketing plan for your business.
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Our team can handle everything – from building campaigns to optimizing results.